Privacy Policy

1. Information We Collect

We collect information you voluntarily provide to us and information collected automatically when you visit our website. The categories of information we collect include:

Information You Provide Directly

• Contact information — your name, email address, phone number, and state of residence
• Financial information — estimated IRA or retirement account balance (used solely to determine eligibility and personalize your analysis)
• Appointment information — date and time preferences when booking a strategy call
• Communications — any messages, questions, or correspondence you send to us

Information Collected Automatically

• Device and browser information — IP address, browser type, operating system, device type
• Usage data — pages visited, time spent on pages, links clicked, referring URLs
• Cookie data — see Section 5 for full details on cookies and tracking technologies
• Advertising identifiers — data collected through Meta (Facebook) Pixel and Google Analytics tags

2. How We Use Your Information

We use the information we collect for the following purposes:

• To deliver the free resources you requested, including The Roth Conversion Playbook, Custom Tax Impact Report, Roth Conversion Optimizer, and Full Tax-Efficient Retirement Plan
• To schedule and confirm your strategy call with a Certified Roth Conversion Specialist
• To send appointment reminders and follow-up communications related to your scheduled call
• To send educational content about Roth conversions and retirement tax planning
• To improve our website, services, and marketing effectiveness
• To comply with legal obligations and protect our legal rights
• To create custom and lookalike audiences for advertising purposes on Meta and Google platforms (using hashed data only)

We will not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. Facebook Advertising & Meta Pixel

Our website uses the Meta Pixel (formerly Facebook Pixel), a piece of code that allows us to measure the effectiveness of our advertising, build audiences for future ads, and retarget visitors who have shown interest in our services.

What the Meta Pixel Collects

• Pages you visit on our website and actions you take (such as completing a form)
• Your IP address and browser information
• Information about your device and operating system
• Referral source (how you arrived at our site)

How We Use Meta Pixel Data

• Conversion tracking — to measure how many people who see our ads complete a form or book a call
• Custom Audiences — to show ads to people who have previously visited our website or interacted with our content
• Lookalike Audiences — to reach new people who share similar characteristics to our existing leads and clients
• Ad optimization — to improve the targeting and performance of our paid advertising campaigns

Advanced Matching

We may use Meta's Advanced Matching feature, which sends hashed (encrypted) versions of personal information you provide in our forms (such as your email address or phone number) to Meta. This data is hashed before transmission and is used solely to improve the accuracy of ad attribution and audience matching. Meta processes this data in accordance with their Data Policy.

Your Choices Regarding Facebook Advertising

You can opt out of interest-based advertising from Meta by visiting your Facebook Ad Preferences page. You can also opt out of personalized advertising more broadly through the Digital Advertising Alliance opt-out tool.

4. SMS Communications

SMS Consent

By providing your phone number and submitting a form on our website, you expressly consent to receive SMS text messages from The Tax-Free Plan. Consent is not a condition of receiving any service or product. You may withdraw your consent at any time.

Types of SMS Messages We Send

• Appointment reminders — reminders about your upcoming strategy call, including date, time, and call-in instructions
• Confirmation messages — confirmation that your form submission was received or your appointment was booked
• Educational content — periodic messages about Roth conversion strategies, tax planning tips, and retirement planning information
• Follow-up messages — messages related to your inquiry or strategy session

How to Opt Out of SMS

To stop receiving SMS messages from us at any time, reply STOP to any message we send. You will receive a final confirmation message and no further SMS messages will be sent. To resume receiving messages, reply START.

For help or more information, reply HELP to any of our messages or contact us at [email protected] or (866) 440-2374.

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze site traffic, and support our advertising efforts. A cookie is a small text file stored on your device when you visit a website.

Types of Cookies We Use

• Essential cookies — necessary for the website to function properly (e.g., session management, form functionality)
• Analytics cookies — used by Google Analytics to collect anonymous information about how visitors use our site (pages visited, time on site, traffic sources)
• Advertising cookies — used by the Meta Pixel and Google Ads tags to track conversions, build audiences, and measure ad performance
• Functional cookies — used by our scheduling software (GoHighLevel) to remember your preferences and maintain your session

Managing Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect the functionality of our website. For more information on managing cookies, visit allaboutcookies.org.

6. Third-Party Services

We use the following third-party services that may collect or process your personal information:

GoHighLevel (CRM & Scheduling)

We use GoHighLevel as our customer relationship management (CRM) platform and appointment scheduling system. Information you submit through our forms is stored in GoHighLevel. GoHighLevel's privacy practices are governed by their Privacy Policy.

Meta (Facebook & Instagram)

We use Meta's advertising platform to run ads and track conversions via the Meta Pixel. Meta's data practices are governed by their Privacy Policy.

Google Analytics & Google Ads

We use Google Analytics to understand how visitors use our website and Google Ads to run paid advertising campaigns. Google's data practices are governed by their Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Roth Blueprint

We are a partner of Roth Blueprint software (rothblueprint.com), which we use to generate personalized Roth conversion analyses. Information necessary to produce your custom reports may be shared with Roth Blueprint for this purpose.

Email Service Providers

We use email service providers to send transactional and marketing emails. Your email address and name may be stored with these providers for the purpose of delivering communications you have requested.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Lead and contact information — retained for up to 3 years from the date of your last interaction with us, or until you request deletion
• Appointment and call records — retained for up to 5 years for business record-keeping purposes
• Website analytics data — retained in accordance with Google Analytics' default retention settings (up to 26 months)
• SMS consent records — retained for a minimum of 4 years to comply with telecommunications regulations

When personal information is no longer needed, we securely delete or anonymize it.

8. Your Rights

Depending on your state of residence, you may have the following rights with respect to your personal information:

• Right to access — request a copy of the personal information we hold about you
• Right to correction — request that we correct inaccurate or incomplete information
• Right to deletion — request that we delete your personal information, subject to certain exceptions
• Right to opt out of marketing — opt out of receiving marketing emails or SMS messages at any time
• Right to opt out of advertising tracking — opt out of the use of your information for targeted advertising purposes
• Right to data portability — request a copy of your data in a portable format (where technically feasible)

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights. We do not sell personal information as defined under California law.

How to Exercise Your Rights

To exercise any of the rights described above, please contact us at:

We will respond to verified requests within 30 days. We may need to verify your identity before processing your request.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected] and we will take steps to delete that information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: